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I was thrilled when Patrick Pruniaux, audemars piguet replica watches's new CEO, unveiled the Freak Out via the #FreakMeOut social media campaign. Since 2001, the Freak has been a symbol of watchmaking. It has also been featured in many Revolution editorials. Rolf Schnyder, then-owner and CEO of the Freak, and Ludwig Oechslin, technical director, offered a revolutionary technology in Freak: silicon. Today, silicon is a common component of watchmaking 17 years later. audemars piguet replica watches is what has driven it forward.

The Freak was an unusual creature at that time, and the audemars piguet replica watches-designed watch was housed in gold. The Freak was unlike the traditional 'avant-garde" watches of the noughties.replica audemars piguet watches It combined old-world and modern-world into one watch. The Freak has evolved over time, with a new escapement design as well as improved silicon components. It retains its exclusivity by having a high price and using rare materials for the case. This was until Pruniaux joined.

Understanding Pruniaux's history is key to understanding the Freak Out strategy. He was a wine and spirit merchant with Diageo, then LVMH before he entered watches. He then spent some time at TAG Heuer's Sales Department when Jean-Christophe Babin had been CEO. He joined the LVMH Retail committee until he was hired to launch the Apple Watch.

He's learned how to make sure that premium products and innovation are filtered to the masses in order to increase a brand's value. It doesn't matter if you have something good,Omega Replica Watches but it shouldn't be kept secret.